Analysis of the development status of China shoes Market

Chinese shoes market has been relatively messy, there are all kinds of problems. Mainly because of domestic shoes all rely on price war to seize the market, pay attention to the quality. Lead to excessive expansion of the low-end market, while the high-end market without good brand, caused by the disordered state of development in the long-term market.

how to increase children’s shoes sales has become a major clothing enterprises sales skills and urgent need to solve the problem, the following small series and share several points:


market segments

shoes became a separate category appear on the market, one is increasing domestic footwear market competition on the market is further broken down, two is the domestic children’s consumption gradually to the personalized and brand direction. The linkage effect produced by this two factors make children become a effective throughout the footwear market subdivision plate. Survey shows that China’s 0 – 14 years old children’s shoes market size 30 billion yuan.

two, build brand shoes

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