if you start your own platform market, then don’t be too lean on demand side, because supply is the fuel to ensure and promote the development of the platform market.
, don’t listen, show it,
many platform markets are constrained by supply. When a lot of entrepreneurs in the start, always don’t know how to create demand, however, if you can solve a platform market pain points for consumers, so the demand is not a problem, but the growth rate of demand for more than you can imagine, you eventually lead to insufficient supply.
titanium media note: This article compiled by titanium media from the founder of Michael Pao published on the Medium platform articles, Joyce, Tony/ compiler.
however, most Platform Markets place too much importance on demand, and always assume that what they know best is the customer’s needs. Do you remember the Uber taxi, in Airbnb, or start the Kickstarter project is to raise what time they use? But the reality is that many seemingly has the management consciousness of the market platform often a problem on the supply side. It is easy to make your growth rate slowed down, even worse, let your competitors to because they are good at developing new sources of supply of more than you.
here is Yu Dunde’s wonderful book said:
, I recently joined the Greylock Partners venture capital company as a resident entrepreneur, and I hope to develop a whole new platform marketing company with their help. Nowadays, more and more people no longer like the nine to five white-collar life, more choose the free profession, coupled with a variety of new technologies are endless, Uber platform has been such a development opportunities. We must also seize this trend quickly.
he’s right, especially >
"it’s hard for us to design products based on the customer community needs of our surveys.". Most of the time, you don’t know what you want until you put your product in front of you."
in the above products and services continue to innovate, with lower cost, higher efficiency, give users a better experience, this is our common pursuit of all people. In this process, there are too many mature and can take the experience, but we still need according to the market and facing opportunities, and to improve their status. But I think there are still a lot of things in common, for example we may have a lot of time will be spent in the implementation of the above in the early days, a lot of time will be spent on the product. Every entrepreneur will want to get things done, there will be a lot of time to improve their products, to receive mail, feedback messages, to communicate, to consider each product details, each competitor details. >
I have been working in Uber for four years, and I have some understanding of how to build a platform market, so I hope to share three things that will make you feel "counterintuitive" through my experience.
November 26-27, 2013 entrepreneur will be held in Beijing Millennium Minneapolis. On the morning of 26 to meet the 2014 inflection point, to subvert, to innovation as the theme of the dialogue, the way cattle Network CEO Yu Dunde suggested that the product innovation is the charge, business model innovation is realized, the two are inseparable. Through the user a good experience, can greatly reduce the cost of the user, to accumulate a huge user base, the future business model to be realized, and have enough cash out of business model.
but only charge, no business model is not enough. On the one hand there are a large number of mergers and acquisitions in the charging process, or we start rules, we can put this mode, or the beginning was slowly realized, can also play a very big role. So the business model innovation, product innovation is brought about by how to better products to charge customers and flow, to create his real price, not only to create users and the value of the products, but also to create the value of the company, which is two feet, a little.
Yu Dunde: in addition to the electronic commerce physical goods e-commerce services, is now a very big market, including housing, recruitment, these are very large e-commerce service industry, and each is a very large industry, I think that in the next year there should be a lot of a very large space.
would like to "supply" with you,
innovation product innovation and business model? I think these two are inseparable, in our words, product innovation is the charge, business model innovation is realized. In many business models, responsible for the assault are basically products, including 360 security products, including McDonald’s stores are products or services. Through the user a good experience, can greatly reduce the cost of the user, to accumulate a huge user base, the future business model to be realized, and have enough cash out of business model.
How to treat the
Abstract: Nowadays, more and more people no longer love to white-collar life, choose more freedom of occupation, and all kinds of new technology also makes Uber that emerge in an endless stream, platform development opportunities. We must also seize this trend quickly.
one of my favorite words about product design is what Jobs says: