review: Apple mentioned, many people will think of the design and innovation. Samsung mentioned, many people think of the keyword is advertising and marketing. 2013, Samsung’s marketing spending record. If the lack of excellent products, even if the same as Samsung’s marketing experts can not tell a moving story.
in this year’s Oscar awards ceremony, in addition to Leonardo again and his passing away, most of the audiences is perhaps the star event: during the awarding ceremony, host Alan · Degeneres Streep, lead Meryl · Julia · Roberts and Pete Brad · and the star to a self timer photo. It was dubbed the history of Oscar, the most expensive photo, and the photo of the Twitter message forwarding volume has reached a record.
but careful audience then found that this is actually part of Samsung’s marketing activities: the stars are self timer phone Samsung Galaxy Note 3. Interestingly, after returning to the locker room found no four, Alan and then come up with their own iPhone to use.
marketing strategy for the first
mentioned apple, many people will think of design and innovation. Samsung mentioned, many people think of the keyword is advertising and marketing. 2013, Samsung’s marketing spending record. According to the · Enders Analysis analyst Naidikete; Evans data, 2013 Samsung advertising and other marketing spending close to $14 billion, more than the cost of Google’s acquisition of Motorola mobile, HTC market capitalization reached 3 times, even more than a year and the Iceland GDP.
so in recent years, Samsung why big increase in marketing expenses? In short, this is in order to increase the Samsung brand or product specific user in mind the impression, which is called "Mind Share".
Samsung developed the best Android phone, which is the industry consensus before 2013. However, the performance of Galaxy S4 last year changed the perception of the industry. In contrast with HTC One and iPhone 5, this phone does not stand out. On the other hand, the rise of HUAWEI, LG and ZTE and other manufacturers to Samsung caused greater pressure.
industry insiders pointed out that before 2013, the success of Samsung products is a large screen + operating system from the United states. However, with the size of the screen almost reached the limit of single hand manipulation, and the differentiation of the Android system is very difficult, unless there is a revolutionary breakthrough, otherwise Samsung in the area of product improvement is getting smaller and smaller. Therefore, the focus of competition in the market to price and brand awareness. Samsung’s huge marketing strategy