As a new tool,
has many advantages, such as instant scene, sensory empathy and interactive participation, which can inject vitality into enterprise content marketing. If only in a little red net curiosity, a pity! So, Chinese enterprises do content marketing should be how to correctly open the broadcast mode of
2016 is China Mobile Internet broadcast the first year, seems to have reached a peak in the summer heat. From the Tencent, Baidu cloud Now Macropodus, broadcast, Sina’s live to the national husband Wang Sicong panda TV, Macedonian, competing debut.
, however, look at the current Chinese broadcast format, mostly focused on the network red, the game based C client service model, led by the digital media, but the use of direct marketing companies in the relative lack of. As a new tool, direct seeding has the advantages of immediate scene, sensory empathy and interactive participation, and it can inject vitality into enterprise content marketing. If only in a little red net adventures, but
so, Chinese enterprises do content marketing should be how to correctly open the live mode? The international most advanced enterprise live case, summed up the enterprise using the live 5 key directions, practice content marketing to learn
1, to meet the user’s curiosity
in the face of some of the more complex and abstract service product categories, such as B2B and health, consumers are more or less curious: the product in the end is how to do it? Content marketing can be doubts, but if the only text, inevitably a bit cold; the picture is beautiful, after all, is only a moment, but a lot of video image however, with the broadcast of the sense of missing some personally on the scene still fresh. In order to stimulate and satisfy the consumer’s interest and curiosity about the product, why not try it?
July 20, 2015, B2B giant GE company launched #DRONEWEEK themed, UAV live for five days, from the east coast to the west coast, five different locations (Houston, Tehachapi) for five GE cutting-edge industries (such as deep-sea drilling, wind power) conducted a comprehensive introduction to the depth. Behind the curtain is wonderful!
live in third days, the UAV across the spectacular California Tehachapi wind farm, overlooking the white GE wind turbines from hundreds of meters high, even capture station workers in this wave of the proud big white guy. At the same time, in the GE social media, but also answer the question of the online audience curious inquiry. Such as: "big windmill" daily power generation is the number of workers standing on the 100 meter support work, how to overcome fear?
the GE’s first unmanned aerial vehicle live activities, a full range of real-time display, flexible reproduction of the complex technology behind, fully meet the public’s curiosity, thereby stimulating the user