Abstract: what? Space is also a live broadcast. Yes, in today’s live boom, most of the domestic and foreign direct broadcast products are based on the chain of strangers, and the content structure and the visual effects of homogenization serious. QQ space to do a live broadcast of WeChat will further make the determination to live it?
what? Space is also a live broadcast. Yes, in today’s live boom, the domestic and foreign direct broadcast products are mostly based on the chain of strangers, and the structure of the content and visual effects homogenization serious. How to allow users to better share life? How to provide users with different content consumption? How to give users more interactive gameplay fresh fun? After titanium media reporters Yuan Chang has issued "when WeChat do live" in this paper, there is one of several "trail news", a WeChat "is the number of public broadcast, more like Facebook Live, not all users can live." Another rule is the WeChat team in reference to Glide, live video may start from the video, conducted a comprehensive analysis. So QQ space to do a live broadcast of WeChat will further make the determination to live it?
below is Tencent tdstone Tencent ISUX wrote why do live, and how to do live reasons:
we do live hope to solve the problem. Qzone relies on its own advantages, another way to explore the chain of friends of the live scene based on. At the same time, we continue to explore more in line with the design of space users live, explore and differences between competing products, looking for live under a breakthrough, through the design of the system, to provide users with non live experience in general.
systematic interactive experience
1, interactive form exploration
live mainly around the "interaction between the host and the audience", belongs to the strong interaction between the two; at the same time, "the audience" there are also weak interactions (such as: the audience can chat), interactive environment and interesting interactive forms of good, to enhance the lift live atmosphere, enhance the interactive experience plays an important the role of.
through the analysis of competing products, we summed up the current live products several common ways of interaction:
through the analysis of live data, we found that most of the gifts exist in the operation of the PGC live scene, and in the live broadcast of UGC, there is little money between friends gift gift needs. Therefore, at the UGC level, we are also exploring in addition to meet the basic functions, more interesting, stimulating interactive forms, here we innovatively designed two interactive gameplay.
2, according to information priority, layout product framework
in the early stage of the project, we analyzed and tried the interaction framework in several dimensions.
in the division of the functional modules, the distinction between user operation >